Why you needSocial listening and track tv tools for business

We live in the era of the virtual world. The trends and hashtags of the virtual world have come to affect and even shape the choices of the masses in the real world. It has thus become important for the brands to know what is hot on the internet and who is ruling the hashtags. In order to shape the success story of your brand monitoring your online imprint and image has become vital to take measures to improve your branding.

Need for social listening

Today the companies are increasingly investing in social listening for the following reasons-

1.      It helps in getting honest feedback from the customers

2.      Market campaigns can be monitored

3.      The competitors can be tracked

4.      It can generate new leads for research

5.      It can help in the identification of influencers which can act as ambassadors for the brand

How exactly, is monitoring done?

For this purpose, the process which is used is called social listening. In this process the conversations present online and publically available which are somehow relevant to the brand or which give a view about its image are monitored and analysed. The information so obtained is then used in the formulation of effective strategies for the brand.

This is a two-step process in which-

·         at the first stage the conversations relevant to the business are discovered

·         social listening is applied to the data so collected and strategies are formed

Online tools for social awareness

One can easily find online tools to do the work for their business. These sites take data from a multitude of sources for example- track tv, radio broadcasts, social listening, and the views of influential media houses. The alerts can be customised according to the choice of the customer based on the source, the time or the number of shares online. These alerts can be received on the email, hoot suite or slack i.e. any of the tools, which are already being used by the customer.

Advantages of online monitoring tools

·         The real time public narratives, news, track tv and government website data is tracked by these tools which thereby helps in designing the online strategy of the businesses. 

·         Additionally, these tools canbe accessed for real time tracking using their mobile app version, which can help the customer in staying updated about the happenings and data anytime with ease.

·         Social listening skills can easily show exactly what factors cause twists or sudden changes in the market trends

·         They help in building relationships with the customers by facilitating interaction with the customers online. Even a basic and small response to the worries or queries or the customers can help in forming a good impression on the customers.

Hence brands should take up the excellent opportunities provided by these online tools and reap the benefits in form of effective strategies.

Click here social listening,track tv