Affiliate Marketing – Do I Need Them?

 

What is a Sales Funnel?

So what exactly is a sales funnel? According to ringDNA, a sales funnel “refers to the buying process that companies lead customers through when purchasing products.” This process starts with traffic that enters a “landing page”, which can also be a “lead capture” page. From there, it leads the potential customer through a variety of upsells and downsells, one-time-offer’s, etc. However, a sales funnel can even be a single opt-in page for capturing names and email addresses. In addition, they can be put in front of other sales pages to “warm-up” the potential buyer.

 

This is where affiliate marketing and the sales funnel meet.

 

Using Sales Funnels For Affiliate Marketing

Many times, traditional affiliate marketing would provide a banner or link that goes directly to the affiliated product. For example, you could have a ClickBank link that points directly from this blog to the sellers landing page. From there the visitor would submit their email address, and follow the sellers sales funnel.

 

There is a huge flaw in this, however. You will have no other means of connecting with your visitor once they leave your page. Chances are, unless they are a huge fan of yours, you will never see them again. This leaves no chance with working with your visitors or being able to provide them with any further products.

 

Your customer visits your page a single time, clicks then link, then “Goodbye” and hopefully they buy something further down your link. There is no follow-up. Also there is no building of a relationship.

 

Do you need sales funnels for affiliate marketing? There are a multitude of platforms offering sales funnel builders, such as ClickFunnels, LeadPages, GrooveFunnels and Unbounce. So are sales funnel builder platforms such as these necessary when it comes to affiliate marketing? Is the price worth it? We will cover all these answers and more in the following content!

Click here affiliate marketing sales funnel