How to Optimize ROI of a Direct Mail Campaign

 

How to Optimize ROI of a Direct Mail Campaign

According to the Harvard Business Review, they explain how direct mail binds with printed material to form an effective campaign. 

According to the Harvard Business Review, direct mail binds with printed material to form an effective campaign. 

This method is much better than making a single method campaign – sending direct mail without any printed material – that achieves a response rate of over 25%. By optimizing returns, it can reduce the cost of direct mail. According to a DMA report, Statistics have always been telling how consumers respond to direct mails positively.

– Direct mail gives a response rate of 4.4% compared to email, which achieves a 0.2% response rate.

– Direct mail marketing creates 40% more brand awareness than other marketing platforms.

– 58% of respondents say that postcard marketing has more value than any other form, and it helps maintain a relationship with customers. If made strategically and thoughtfully, direct mail generates more revenue.

Repetition is very critical in direct mail marketing. According to the report by Cosmetic & Fergens, Repetition helps in creating a reputation, and reputation helps in creating customers. Direct mail marketing is not a one time process. To see good results, you should spend between 4 to 8 mail pieces. According to the National Sales Executive Association, you see a 2% response rate in one mailer, a 10% response rate in the 4th mailer, and an 80% response rate in the 5th mailer.

Likewise, if the mailer is designed and created correctly, the proper budget is set, the direct mail campaign can be the best way for a business in marketing to the target audience. So consult with the marketing team, prepare a creative and effective mailer, talk to a trustworthy agency, and run a campaign strategically. Click here Post Grid